Marketing Trends Archives - Page 3 of 6

NAHB: Home Builder Confidence Rises in April Home builder confidence increased in April to an index reading of 63, which was one point higher than for March and the highest reading in six months. Analysts said that April’s reading revealed more about housing market conditions in the past six months than it was an indicator of future market conditions.

November’s builder confidence reading was the lowest since housing markets tanked in 2008, Builder confidence recovered over the past few months despite headwinds including higher materials costs and shortages of labor and buildable lots.

Home Builder Confidence Holds Steady Despite Headwinds

NAHB Housing Market Index readings over 50 indicate that most home builders are confident about housing market conditions. While April’s reading was comfortably above the benchmark, the average reading so far in 2019 is 61 as compared to 2018’s annual average reading of 67.

Component readings of the Housing Market Index were mixed in April. Builder confidence in current housing market conditions rose one point to 69; confidence in housing market conditions over the next six months dropped one point to 71 and the reading for builder confidence in buyer traffic rose three points to an index reading of 47. Readings for builder confidence in buyer traffic seldom exceeds 50.

Market Conditions Expected to Improve, but Obstacles Persist

Improving weather conditions and the peak home-buying season should boost builder confidence and housing market conditions, but rapidly rising home prices and affordability concerns could dampen housing markets and builder enthusiasm. Analysts report that no major changes are expected to mortgage rates in 2019. If this holds true, potential homebuyers are likely to take advantage of lower rates to buy homes. Analysts also said that initial impact of new tax laws has faded; more home buyers are expected to enter the market.

Market conditions depend on buyers and sellers; their motivations, resources and ability to “stay put” impact individual home sales. Buyers who depend on financing their home purchases are competing with increasing numbers of cash buyers; the National Association of Realtors ® traditionally reported about 10 percent of home sales were cash transactions, in recent years cash sales have increased to approximately 20 percent of home sales.

Homeowners are more likely to accept cash offers rather than accepting offers from buyers who must qualify for mortgages under a lengthy and precise approval process. Trends indicate that more homeowners are choosing to stay in their homes; this and exclusionary zoning laws in some areas are reducing the number of homes available.

Can You Really Buy Off-Planet Real Estate Real estate agents are constantly looking for new listings, which will attract potential buyers. We no longer need to limit our search for good listings to planet Earth because Mars is now for sale.

Although this may sound a bit far-fetched at first, it is not such a strange concept if you consider the serious efforts being made to colonize Mars with the commercial efforts by companies like Space X. There is a company, called Lunar Land, which is already selling acres of land on Mars as a novelty.

Historical Precedent

Off-planet land sales have already had considerable success for those crazy enough to sell titles to land on the Moon. Lunar Embassy, which started in 1980, claims to have sold 2.5 million acres of the Moon for about $20 per acre. That’s $50 million in revenues.

This happened in spite of the Outer Space Treaty, which was signed by the US, the UK, and the Soviet Union. The treaty went into force according to Earth’s laws on October 10, 1967. Currently (February 2019), there are 108 countries who signed the treaty and 23 more who signed it but have not yet legally ratified it in their home country.

There is a loophole. There are 195 countries in the world. That means 64 are not a party to the Outer Space Treaty. Any of these countries can legally lay claim to any off-planet real estate according to their own country’s laws.

It’s A Fad Now That Becomes A Reality In The Future

Buying acres of land on Mars is really a fun fad. It has symbolic value but really has no practical value to earthbound persons. In a few decades, this may change.

The estimates by SpaceNews are that it will cost $230 billion to establish a human outpost on Mars with the target date of 2035. Each resupply mission, once every three years thereafter, will cost about $142 billion. The total cost to start the colonization of Mars is about $1.5 trillion.

Mars has about 35 billion acres. That means a commercial colonization program can “own” Mars for only $42.85 per acre.

The Mars Experience On Earth

One way to make this fantasy of colonizing Mars more real is to set up a practice project on Earth. We searched and found the worst, cheapest land in the United States. It is available for purchase at a mere $50 per acre. It is the worst kind of remote desert land with horrific conditions and no natural resources. However, even with the worst Earth conditions, it is a paradise compared to the challenge of living on Mars.

Some clever entrepreneur should create the Mars Habitat on Earth and invite participation to buy land and habitation in a project that develops a workable living space that is self-contained in these harsh desert areas on Earth.

If you are interested in buying a property here on Earth, contact your trusted home mortgage professional to discuss financing options.