Marketing Trends Archives - Page 6 of 6

Case-Shiller: December Home Price Growth Slowest in 4 Years Case-Shiller Home Price Indices reported the slowest rate of U.S. home price growth since November 2014. According to the 20-City Home Price Index, Home prices grew by 4.20 percent year-over-year and were 0.20 percent higher in December as compared to November. The 20-City Home Price Index fell short of analysts’ expected gain of 4.80 percent year-over-year. Case-Shiller’s National Home Price Index reported home prices increased 4.70 percent in the fourth quarter of 2018.

While home price growth is sluggish, home prices continued to rise faster than wages. This creates obstacles to affordability for many would-be home buyers. Fears about rising mortgage rates and inflation, also concerned would-be home buyers seeking affordable homes.

20-City Home Price Index: Home Price Growth Rose In Only 5 Metro Areas

Las Vegas, Nevada led in home price growth for December with a year-over-year increase of 11.40 percent. Phoenix, Arizona home prices rose 8 percent year-over-year, and Atlanta, Georgia home prices increased by 5.90 percent. Home prices in west coast cities including San Francisco, California and Seattle, Washington grew at a slower pace than in prior years, which could indicate that high-demand metro areas are approaching peak home prices.

December home price growth surpassed November readings in five cities tracked in the 20-City Index. Three cities reported no change in month-to-month home prices growth. David M. Blitzer, Chair of the S&P Dow Jones Index Committee, acknowledged that year-over-year home prices continued to fall despite the prior assertion that housing markets were not approaching “bubble” conditions seen in the Great Recession.

Serious Headwinds Face Prospective Home Buyers

According to data compiled by the National Association of Realtors®, 27 percent of prospective home buyers surveyed at the end of 2017 believed that they would face fewer challenges to finding and buying a home in 2018. Prospective buyers surveyed in late 2018 who planned to buy within the next year decreased from 24 percent to 13 percent. Combined impacts of high home prices, potential increases in mortgage rates and strict mortgage requirements discouraged some would-be buyers, but whether this is a short or long-term trend will depend on factors including inflation, wage growth and inventories of homes for sale.

Market conditions can vary by location. Please be sure to consult with your trusted home mortgage professional to find out about market specifics in your area as well financing options.

3 Green and Gorgeous Trends in Home Design These days, people want energy-efficient homes that look great. To answer the call of passionate environmentalists, developer are rising to the occasion and designing home features that minimize waste, save energy and reuse reclaimed materials. The results are gorgeous, green homes that help move the sustainable living trend forward.

Hidden Solar Panels

Solar panels are a great way to save energy, but not everyone loves the optics. A series of solar panels on the roof may save you money on your utilities, but it can detract from the natural shape of your home. As an alternative, innovative in-roof solar panels are installed level with the roof line.

This is accomplished by designing a deeper roof so the solar panels are flush with your shingles or other roof material. Of course, this requires some forethought, but it’s not impossible to retrofit your existing home to take advantage of the clever development.

Reclaimed Materials

Deconstruction involves the “un-building” of a house. Specifically, when buyers or developers tear down a structure before building a new one, they attempt to reuse, salvage or donate as many materials as possible. Otherwise, all this material ends up in a landfill.

Reclaimed brick brings a rustic character to a new home. It also adds a historic appeal and interest to an interior or exterior space. Wood siding and beams reduce further deforestation and often give you beautiful hardwoods and rugged lumber that has stood the test of time. Reclaimed flooring often nets you thicker wood slabs that you can refinish for a powerful visual effect.

Bamboo is the ultimate sustainable building material. This fast-growing wood results in light-colored, unique wood floors. Although its’s softer than traditional hardwoods, it’s a great wood substitute that can regenerate in three years with minimal pesticides or fertilizers.

Large Windows That Conserve Energy

In the past 20 years ago, windows have gotten larger – and more energy-efficient than ever. High-performance glazing and innovative frames hold in heat in winter and cool air in summer.

Steel windows now open up and require fewer mullions to support larger glass panes, which reduces construction materials and air leakage. This means that green-minded homeowners can enjoy floor-to-ceiling views of the ocean or mountains without paying a huge utility bill or expending vast amounts of energy.

If you are in the market for a new home or interested in refinancing your current property, be sure contact your trusted home mortgage professional to learn about current financing options.

Recent Articles